| dc.description.abstract | There have been a large number of studies on Vietnamese textile and garment
industry due to the fact that this is one of the largest export industries of the economy.
However, only few studies have been found on the topic of exporting to Japanese market
as Japan has been just the third largest export market for Vietnam’s textile and garment.
Therefore, this thesis is an attempt to determine factors which can affect export
capabilities in order to recommend solutions to improve the competitiveness of
Vietnamese textile and garment export to Japan.
Firstly, based on the literature review, the research identifies 6 dimensions which
can effects on export capabilities. Next, the hypotheses are developed to test
quantitatively. The primary data if this study is collected by the survey using a
questionnaire developed based on literature review and verified by pilot test with experts’
comments and recommendations. The survey is conducted with the sample size of 319 and
analyzed by using SPSS software with frequency analysis, descriptive statistic, reliability
test, factor analysis, correlation testing, regression analysis and
one-way ANOVA.
Based on the findings, products quality is the most important factor whereas
pricing is the least important. This can be explained by the unique characteristics of
Japanese market. Relevant recommendations for Vietnamese textile and garment
companies to maintain sustainable exports to Japanese market are made in the final
chapter. | en_US |
