| dc.description.abstract | Nowadays, with the higher living standard, Vietnamese are considering
improving their lives day by day. Therefore, demands for essential products for daily life
are higher gradually. It is the fact that Vietnam automotive market is a hot topic in recent
years. A car is now becoming an item that every family in Vietnam desire to own.
However, it is a valuable product and purchasing a car is such a important decision.
The purpose of this study is to find out which factors affect on the buying
decision of Vietnamese customers when they purchase a car. Generally, This study aims
to give an overview on Vietnamese consumers’ car purchase behavior.
The method used in the research is quantitative method analysis and
questionnaires were delivered to collect information from 250 randomly people in Bien
Hoa, HoChiMinh city and Ha Noi in December, 2013. The data were analyzed by SPSS
software.
The empirical results from this study showed that the three factors assert a
positive impact on Purchase Decision. The economic aspect is the most important factor,
followed by After-sale Services and Sale Services. The findings hinted some points to car
manufacturers, wholesalers and distributors in marketing and operation strategies in the
coming time | en_US |
