Proposing business strategies for Bien Hoa Packing joint stock company in the period 2015 - 2020

Abstract

With the overall purpose of studying the strategy formulation for a manufacturing company in Viet Nam, Bien Hoa Packaging Joint Stock Company was utilized as a case for research. This thesis was designed to establish business strategies for the company in the period 2015- 2020 and propose action plans in order to implement those strategies. In the first three chapters, the content as well as context of the research, literature review and research methodology were presented. Qualitative approach through expert interview and method of collection, analysis, comparison the secondary data were determined in this study .This thesis then introduced about Bien Hoa Packaging JSC and evaluated its business performance in the past periods. In the detailed central section, the thesis exploited the main steps in the process of strategy formulation that understanding the nature of business environment via PESTLE analysis, Porter's Five Forces model and the value chain analysis .The writing is followed by completing three stages strategy analysis and choice through six matrices. The points given for each element in these matrices were transcribed according to Sales Manager's idea. After some calculations, the most attractive strategies were identified and some solutions were also provided to implement those strategies. The ultimate section of this thesis summarized the main findings and gave some suggestions for further studies. In conclusion, this study hopes to offers the managers clear picture about company's strategic position and thus make a small contribution to company future development.