Browsing HCMIU Thesis by Subject "Customer relations"
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Assessment the factors of service quality that effect customer satisfaction in online purchasing in HCMC
(International University Ho Chi Minh City, Vietnam, 2010)There were many studies that focus on customer satisfaction which were performed in the world and in Vietnam because of its benefits. Online purchasing service is a new industry in Vietnam, to meet the modern industrial ... -
Consumer adoption on internet banking services in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)This research is conducted in order to develop a model measuring consumer adoption on Internet banking services in Ho Chi Minh City, and some recommendations to expand the market of it. The research has ... -
Consumer attitude towards philanthropy (corporate social responsibility): A case of metro cash & carry in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)This research in conducted to find customer‟s attitude towards Philanthropic activities of Metro Cash&Carry. Besides, researcher was interested in exploring customer‟s opinion about Corporate Social Responsibility ... -
Customer image on service environment in fitness industry: A case of " The gym fitness center" in Vietnam
(International University HCMC, Vietnam, 2012)Fitness industry is predicted to have a bright, blooming in near future. In a world of lots of competition, customer’s perception is an important key to ensure customer loyalty as well as the living ... -
Customer relationship management of An Lac labels joint stock company with key clients in the international business environment
(International University HCMC, Vietnam, 2012)This research is conducted in order to improve Customer Relationship Management implementation in An Lac Labels Joint Stock Company. The research has been conducted from March 2012 to May 2012 in Ho ... -
Customer satisfaction of Mobile telecom network service, the case of Post-paid subscriber in HCMC
(International University Ho Chi Minh City, Vietnam, 2010)The purpose of this study is to research how have service quality affected customer satisfaction from the subscriber’s perspective and the differences in customer satisfaction/expectation/perception among ... -
Customer satisfaction towards wedding planner: Case study of Vietnam Wedding planner company
(International University HCMC, Vietnam, 2012)This research aims to achieve 2 main goals. First of all, investigate perceived service quality by customer to evaluate the service quality of VNWP. Secondly, after measuring, based on the results, the study ... -
Customers' buy-GRID model and its implications for promotional mix case of Minh Phuc manufacturing and trading joint stock company
(International University Ho Chi Minh City, Vietnam, 2010)This thesis deals with the buying process of customers in Minh Phuc manufacturing and trading joint stock company. I classified customers into three distinct buying situations – new task, modified ... -
Customers' buy-GRID model and its implications for promotional mix case of Minh Phuc manufacturing and trading joint stock company
(International University Ho Chi Minh City, Vietnam, 2010)This thesis deals with the buying process of customers in Minh Phuc manufacturing and trading joint stock company. I classified customers into three distinct buying situations – new task, modified ... -
Determinants of customer satisfaction in travel service: The case of Vietnam travel and marketing transports company (Vietravel) in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The study was conducted by quantitative analysis based on secondary data and primary data. Secondary data was collected from annual reports of Vietravel and other reliable source from World Tourism Organization. The ... -
Determine customer awareness about tourism industry in HCMC : A case of Eco - tourism in Can Gio
(International University HCMC, Vietnam, 2012)The study has found that customer awareness about Ecotourism in Can Gio, and factors influence customer decision. The customers who have or have not travelled to Can Gio are chosen as research sample. However, ... -
The effects of perceived service quality and perceived price fairness on business student satisfaction: The case of international university
(International University HCMC, Vietnam, 2012)To be successful in today’s competitive world, institutions must look into customers’ needs, wants and then satisfy them. In an academic sector, especially for the university system, universities have faced with a similarly ... -
Evaluating employee satisfaction in Sacomreal Nam Ky Khoi Nghia company
(International University HCMC, Vietnam, 2012)How to keep high performing employee is one of challenges facing many businesses when they are coming up to a new century of globalization. The market for talented and skilled employees is tight, so that ... -
Examining the employees satisfaction at highlands coffee stores in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)With the overall purpose of studying the impact of human-being to the success of companies in Vietnam throughout examining job satisfaction of employees in the corporations, this thesis used the subsidiary ... -
Facilitators of customer adoption of Vietnamese mobile application
(International University HCMC, Vietnam, 2012)The objectives of this study are to identify the facilitator of customer adoption toward Vietnamese mobile applications. Based on the previous researches, especially the technology acceptance model 2 (TAM2) (Venkatesh ... -
Factors affecting employee satisfation: The case of Van Nam joint stock company
(International University HCMC, Vietnam, 2012)Human Resource Management is getting more important in the business in these days. One of the main aspects of Human Resource Management is the measurement of employee satisfaction. Businesses have to ensure that ... -
Factors affecting job satisfaction: The case of U&I corp.
(International University HCMC, Vietnam, 2012)Job satisfaction is one of the most researched areas of organizational behavior. Job satisfaction generally perceived to be directly linked to productivity as well as to personal wellbeing. The purpose of this study is to ... -
Factors creating the distinction in service quality : A case of A13 cafeteria in campus of Vietnam national university - Hochiminh city
(International University HCMC, Vietnam, 2012)The study is conducted to examine the factors that create the distinction in service quality of A13 cafeteria in Vietnam National University campus in Ho Chi Minh City as well as evaluate the affecting level ... -
Factors that affect customer satisfaction towards the service quality of motorbike care centers in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)With the purpose of studying factors that affect customer satisfaction towards the service quality of motorbike care centers in Ho Chi Minh city, the research focus on what make customer feel satisfied when they ... -
Identify major factors that could influence customer satisfaction in co.opmart Long Xuyen - An Giang
(International University HCMC, Vietnam, 2012)Identify major factors that could influence customer satisfaction in co.opmart Long Xuyen - An Giang