Browsing HCMIU Thesis by Author "Khai, Nguyen Tran Nguyen"
Now showing items 21-27 of 27
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An investigation into consumer's tendency to adopt financial services of mobile payment on smartphone
Thu, Pham Thi Minh (International University - HCMC, 2019)In industry 4.0 era, the development of Information and Communication Technology (ICT), and e-financial was create a firm premise for the common of m-payment method in modern life. By combining the Technology Acceptance ... -
An investigation of factors influencing retailer loyalty in VietNam fertilizer company
Thuan, Nguyen Minh (International University - HCMC, 2017)This study is conducted to discover specific factors impacting on business customer loyalty of Vietfarm fertilizer company. There are two hundred and ninety six customers from Mekong Delta constituted the research‟s sample. ... -
Key factors generate customer e-loyalty and its consequence as e-wom in Vietnam e-commerce platforms
Linh, Do Ngoc Tra (International University - HCMC, 2018)In over a decade, Vietnam has experienced a dramatical growth in e-commerce, increasing 31,900% from 2000 to 2017 (Internet World Stats, 2017). There are four e-commerce businesses as considered to be the most popularity ... -
Perceived risk on travel safety, anxiety and intentions to revisit Thailand of Vietnamese tourists
Nhung, Phan Ho Thao (International University - HCMC, 2019)Due to the increase of 54% in the number of tourist deaths in Thailand in 2018 (according to Thailand Tourism and Sport Ministry), this study described how Vietnamese tourists perceive of different types of risk, their ... -
Perception of quality & satisfaction: A survey on IU's students, employees and high school students
Khai, Nguyen Tran Nguyen (International University HCMC, Vietnam, 2012)The purpose of this study is to research on how IU brand name is perceived from high school students as well as current IU students and managers, staffs, and lecturers’ perspectives. , then ... -
The relationships among self-congruity, celebrity endorser's credibility and purchase intention in Ho Chi Minh e-commerce industry
Hien, Huynh Thi Thu (International University - HCMC, 2018)The purpose of this study is to examine the relationships among celebrity endorsers’ source credibility, self-congruity concept and consumer purchase intention in the Vietnam electronic commerce context. This research ... -
The study of values, satisfaction, and destination loyalty - A case of trekking tourism in Viet Nam
Hieu, Phung Huynh Thu (International University - HCMC, 2018)In this study, the six factors that is considered to have impact on the satisfaction and loyalty of trekking tourists in Vietnam have been determined and the relationship among these contexts. A five-point Likert scale ...