Browsing HCMIU Thesis by Subject "Customer -- Relationship"
Now showing items 21-40 of 50
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Factors Affecting The Intention To Purchase Fast Fashion Through The Mobile Application Of The Millennial
(2023)Short product life cycles, high volatility, low costs and impulsive consumer buying patterns characterize the fast fashion business. It is also the buying habits and goals of today's Millennials, the group that consumes ... -
Factors Affecting The Intention To Use Digital Wallet : The Case Of Zalopay In Vietnam
(2023)Vietnam's digital wallet market is nearing the apex of the development phase and will soon enter the saturation phase. Digital wallet companies continue to incur annual losses due primarily to the failure of marketing ... -
Factors Affecting The Intention To Visit Heritage Sites Through User's Attitude On Heritages' Facebook Page: A Case Study Of The Hoa Lo Prison Relic Facebook Page To Vietnamese Young People
(2023)This study investigates the effects of young Vietnamese people's attitudes on the Facebook pages of historical and cultural heritage sites and the intention to visit these sites through the typical case of Hoa Lo Prison ... -
Factors Influence On Customer Purchase Intention In Cosmetic Product VIA Livestream In Vietnam
(2022)Aim: Live Streaming is becoming one of the most popular ways of introducing and selling products online. This is a good, effective and cheap way to attract more customers as well as gain more reputation. Understanding ... -
Factors Influence People’s Behavioral Intention To Use E-Wallet In Vietnam (The Case Of Zalopay)
(2023)This study is conducted to the aims of identifying the variables that make an impact on people's behavioral intention to use ZaloPay e-wallet in Vietnam. By adopting "Unified Theory on Acceptance and Use of Technology ... -
Factors Influencing E-Wallet Continuance Usage Intention Of Vietnamese Young Generation – The Case Of Momo E-Wallet
(2022)The emergence of e-wallets has changed the payment habits of many people today, particularly during and after the COVID-19 pandemic. In Vietnam, the mobile payment market is now more vibrant than ever with fierce competition ... -
Factors influencing purchase intention of fashion products via instagram of University students in Ho Chi Minh city
(International University - HCMC, 2017)As the social media users in Vietnam are increasing, it is big chance for fashion online shop owners to promote their products via those social platforms. In Vietnam, apart from Facebook, another favored social networking ... -
Factors Influencing Purchase Intentions Of Global Fast Fashion Brands Among Vietnamese University Students
(2022)The sustainable growth of global fast fashion brands has been threatened by the increasingly fierce competition against its local counterparts, especially among university students who are more receptive to new information ... -
Factors That Influence Impulsive Buying From A Flash Sale In The Ecommerce Market: The Case Of Shopee Vietnam
(2023)The emergence of digital era and e-commerce platforms site, there exist many promotion strategies to attract and drive customers’ purchase. One of the most notably promotion strategy applied on all e-commerce platforms ... -
How Live Streaming Affects In-Store Purchase: A Study In Vietnam
(2022)This study fills a gap in the literature by investigating the impact of live stream selling on offline purchase intentions, which motivates customers to physically visit the store and engage with the service. The study ... -
Identify potential customers and suggestion for brand positioning to the crescent mall, district 7, Ho Chi Minh city
(International University HCMC, Vietnam, 2011)From the fact that the competition in Ho Chi Minh City retailing market has never been this fierce, this study aims to define potential target segments and then according to customers’ perception, suggested positioning is ... -
Impact Of Discount And Free Shipping Mediated By Positive Emotion Towards Impulsive Buying Behavior Of Vietnamese Consumers On Food Delivery Apps
(2023)Food delivery platforms in Vietnam witness an upward trend in 2023, raising many intriguing questions relating to the modern industry. This paper serves as a means to provide understanding of the impact of discount, free ... -
The Impact Of Factors Affecting Organic Food Purchase Intention In The Context Of Ho Chi Minh City
(2023)In Vietnam, the discussion surrounding organic food has always been one that would pique many people’s interests, and would garner a substantial amount of research since it is believed to offer multiple benefits. By ... -
The Impact Of Social Commerce On Consumers' Purchase Intention: A Study Of Tiktok Shop In Vietnam's Beauty Industry
(2023)Social commerce is booming and drawing many attention of social media users in Vietnam, especially with the rapid growth of TikTok Shop that many sectors can leverage this to thrive. The main purpose of this study is to ... -
The Impact Of Social Media Influencer On Consumers' Purchase Intention - A Case In Vietnam
(2023)Social media innovation has aided the growth of social media influencers in developing economies. The target of this paper is to evaluate how social media influencers may affect consumers' consumers' desire to make a ... -
The Impacts Of Social Media Ìnluencers On Consumer's Purchase Intention
(2022)In the era of digital and technology 4.0, social media influencers have played a significant role in helping a huge number of businesses increase customers' awareness and brand recognition on the Internet. However, this ... -
The Influence Of Key Opinion Consumer (KOC) On Tiktok Towards Vietnamese Young Consumer's Purchase Intention
(2022-06)The development of social media platforms – especially TikTok has facilitated the emergence of a new role - Key Opinion Consumer. Key Opinion Consumers are ordinary consumers who post reviews about products after genuinely ... -
The Influence Of Ready To-Drink Coffee On Young Consumer Purchase Intention Towards Highlands Coffee In Ho Chi Minh City
(2023)The pace of modern life forces people to hurry up and run to keep up with and equal the heat and speed of modern life. Needs and time spent on fundamental tasks like eating and drinking are becoming more convenient as ... -
An investigation of socially responsible consumption from customers' perceptions in Ho Chi Minh city
(HCMC - International University, 2015)With the purpose of studying about customers’ consumption behaviors in regard of social responsibility in Vietnam, this thesis investigated a sample of customers in Ho Chi Minh City about their levels of concerns of socially ... -
Investigation On Environmental Awareness Towards Purchasing Intention Of Sustainable Apparel Via Altruism And Consciousness Among Genz In Ho Chi Minh City
(2023)The fashion industry significantly contributes to global pollution, making the circular economy a crucial concern. Many consumers embrace a more sustainable lifestyle, reflected in their purchasing behavior and preferences. ...