Browsing HCMIU Thesis by Subject "Purchase intention"
Now showing items 21-35 of 35
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The Impact Of Brand Equity On Vietnamese Young Generation’s Purchase Intention – A Study Of Fashion Industry In Ho Chi Minh City, Vietnam
(2022)Nowadays, Vietnam's long-standing fashion brands are gradually losing market share to big foreign brands. In addition, newly established domestic brands mainly focus on the fashion trends of young people but have not ... -
The Impact Of Factors Affecting Organic Food Purchase Intention In The Context Of Ho Chi Minh City
(2023)In Vietnam, the discussion surrounding organic food has always been one that would pique many people’s interests, and would garner a substantial amount of research since it is believed to offer multiple benefits. By ... -
The Impact Of Perceived Corporate Social Responsibility Practices On Purchasing Intention: The Case Of Food And Beverages Industry Among Ho Chi Minh City University Students
(2022)While research on corporate social responsibility (CSR) is expanding into new areas, the degree to which such literature is manifested in developing countries is not yet completely known. This is regardless of the fact ... -
The Impact Of The Country-Of-Origin Effect On Consumer Purchase Intention : The Case Of Japanese Houseware Products In The Market Of HCM City, Vietnam
(2023)Global trading, or international business, has always been one of the most influential business activities in the world. In order to do international marketing effectively, one must pay special attention to the ... -
The Impacts If Data-Driven Marketing And "Shoppertainment" Strategies On Young Customers' Impulse Purchase Intention E-Commerce Industry: A Case Study Of Tiktok Shop
(2023)In this modern era, both social media and e-commerce platforms have become irreplaceable parts of our lives, and thereby, the term “social commerce” also rocketed to be one of the most invested segments for big players ... -
The Impacts Of Eco-Friendly Fast Moving Consumer Goods (FMCG) Features On The Intention To Buy - A Case Study Of Unilever Products
(2023)Vietnam is a country with high levels of pollution and fast-moving consumer goods have a strong impact on this problem. Therefore, this study aims to explore the factors affecting Vietnamese people's attitudes and ... -
The Impacts Of Social Media Ìnluencers On Consumer's Purchase Intention
(2022)In the era of digital and technology 4.0, social media influencers have played a significant role in helping a huge number of businesses increase customers' awareness and brand recognition on the Internet. However, this ... -
The Influence Of Key Opinion Consumer (KOC) On Tiktok Towards Vietnamese Young Consumer's Purchase Intention
(2022-06)The development of social media platforms – especially TikTok has facilitated the emergence of a new role - Key Opinion Consumer. Key Opinion Consumers are ordinary consumers who post reviews about products after genuinely ... -
The Influences Of Interface Quality Of Mobile Shopping Apps On The Purchase Intention Of Customers: A Case Study Of Shopee In Ho Chi Minh City
(2022)The recent years witnessed a dramatic increase in online purchases using mobile shopping apps. In this study, we aim to investigate the influences of aspects of interface quality of the mobile shopping app Shopee on the ... -
Investigating Factors Affecting Intention To Purchase Virtual Goods In Mobile Games: A Case Of Garena Lien Quan Mobile In Vietnam
(2023)Virtual goods, commonly referred to as microtransaction game products, are quickly gaining popularity as a way for mobile game publishers to generate profits. Perceived Enjoyment, Continuous Use Intention, Subjective ... -
Investigation On Environmental Awareness Towards Purchasing Intention Of Sustainable Apparel Via Altruism And Consciousness Among Genz In Ho Chi Minh City
(2023)The fashion industry significantly contributes to global pollution, making the circular economy a crucial concern. Many consumers embrace a more sustainable lifestyle, reflected in their purchasing behavior and preferences. ... -
The Relationship Between Green Country Image, Green Trust, And Purchase Intention Of European Products: Focusing On Vietnam Gen Z Consumers
(2023)The purpose of this research is to add to the existing collection of studies on national branding by conducting an empirical test with a specific population—Vietnamese Generation Z (henceforth Gen Z)—to examine the ... -
The Relationship Between Religiosity To Green Purchase Under The Effect Of Emotional Factor And Greenwashing Factor
(2022)The research studies about the relationship of religiosity to green purchase. However, the innovation in this research lies in the discovery of the moderating effect of greenwashing and gratitude factor to the relationship. A ... -
A Study Of Impact Of Perceived Value, Perceived Risk, And Satisfaction On Willingness To Purchase Of Iphone Users In Vietnam
(2023)Smartphone users around the world change their phones many times, especially when a new smartphone product is introduced to the market. In Vietnam, thousands to millions of stores selling both new and used phones can be ... -
A Study On The Influence Of Tiktok User-Generated Content On Gen Z's Purchase Intention: A Case Of Skincare Products
(2022)In recent years, the rapid expansion of the internet platform has aided in shifting global purchasing habits. Since the Covid 19 outbreak, the TikTok platform has been more explosive than ever, with new and original ...