Browsing HCMIU Thesis by Title
Now showing items 3548-3567 of 5165
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Measure service quality of Dam Sen water park corporation
(International University HCMC, Vietnam, 2012)Water park was not a new form of entertainment in our country. But in recent months, the weather changes .It is hotter than previous year. So Dam Sen water park attract 1.5 million people come to play each ... -
Measure Vertical linkage effectiveness between fish farmers and processing/export enterprises in pangasius hypophthalmus (Tra catfish) industry in An Giang province
(International University HCMC, Vietnam, 2012)Tra catfish are the most common aquatic object in An Giang province. Annual export turnover of this object occupies more than 20% of total Tra catfish export turnover of Vietnam. However, Tra catfish export industry ... -
Measurement of competitiveness degree in Vietnamese commercial banks - An application of the panzar and rosse model
(HCMC - International University, 2015)This paper investigates the behavior of competitiveness of Vietnamese banking system during the period of 2008-2012. Using the bank-level data for the Vietnamese banking market, the monopoly power of banks is evaluated by ... -
Measurement of customer satisfaction in Vietnam airlines
(International University Ho Chi Minh City, Vietnam, 2011)Nowadays, competition is growing intense constantly. In order to survive, firms need to start paying keen attention to their competitors; moreover, they need to understand customers’ wants and needs. They have to put ... -
Measures of improving the efficiency of the Tra fish supply chain management- The case of QVD aquaculture
(International University HCMC, Vietnam, 2011)This thesis sought to learn about and analyze the “tra fish supply chain” and propose feasible measures to improve its management efficiency within QVD Aquaculture. The main objective of this study was to ... -
Measuring brand equity - The case of TH True milk in Ho Chi Minh city
(HCMC - International University, 2015)In recent years, the trend of using fresh milk with high quality and guaranteed origin in daily diet is become increasing enormously in Vietnam dairy market. It is undoubted to say that Vietnamese consumers nowadays pay ... -
Measuring brand equity base on the fanpage users on facebook : The case of VietNam company
(International University HCMC, Vietnam, 2013)In 2011, fast food achieved rapid growth of 26%. Being the leading player in fast food industry, KFC Vietnam remained recording 15% value share (Euromonitor International – Fast food in Vietnam). ... -
Measuring brand equity in the office clothing market at Ho Chi Minh City
(International University HCMC, Vietnam, 2013)In recent years, office clothing market has experienced a significant development thank to the attack of a big amount of international apparel brand. Moreover, Vietnamese garment companies begin to concentrate more on ... -
Measuring brand equity index in paper industry : The case of double a international network company limited
(International University HCMC, Vietnam, 2013)Powerful brands create meaningful images in the minds of customers (Keller, 1993), with brand image and reputation enhancing differentiation and having a positive influence on buying behavior (Gordon et al., 1993; McEnally ... -
Measuring brand equity of BurgerKing in Vietnamese environment
(International University - HCMC, 2016)In 2012, fast food industry has expanded with a growth of 26%. Being a new player in fast food industry market, BK officially entered the vietnam fast food market with many ambitions and plans. However the fast food market ... -
Measuring brand equity of smartphone in Vietnam market - The case of HK phone
(International University HCMC, Vietnam, 2014)Early in 2011, the Vietnam mobile phone market became exciting with the appearance of a series of foreign-brand smartphone. At the end of 2011, the smartphone consumption increased to 16% of the whole phone-market. One ... -
Measuring brand equity: The case of smartphone brands
(International University HCMC, Vietnam, 2012)In recent years, Vietnamese people, especially the young ones, have paid more attention on purchasing Smartphone instead of tradition cellular phones due to innovations of many advantaged technologies as well as ... -
Measuring consumer's purchase intention : An evaluation of the bli scale & electronic word-of-mouth (E-wom) - A study of luxury restaurants in HCMC
(International University - HCMC, 2021)Food and beverage fields in the Vietnam context experience considerable growth while the consumption in a premium or luxury restaurant is noticeable. With the Brand Luxury Index scale studied in previous research, in ... -
Measuring corporate reputation the case of PEPSICO Vietnam
(International University HCMC, Vietnam, 2011)Building a strong brand is crucial to the success of any product or service. A brand not only brings emotional ties to consumers but can also turn them into valuable loyal buyers or users of that product or service, and ... -
Measuring Customer Based Brand Equity - The Case of Phuc Long Coffee and Tea House in HCM city
(International University - HCMC, 2015)This research is completed with the purpose of developing a model to measure the customer based brand equity of Phuc Long Coffee and Tea House and study the impacts of the brand equity’s four dimensions on brand equity. ... -
Measuring customer based brand equity of Liem barber shops chain
(International University - HCMC, 2019)Form of service chain system is flourishing in Vietnam recently, while service section contributes significantly on total GDP of Vietnam these years with rapid growth rate. Within, there are enormous contributions of small ... -
Measuring customer based brand equity: The case of highlands coffee in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)This research is completed with the purpose of developing a model to measure the customer based brand equity of Highlands Coffee and study the impacts of the brand equity’s four dimensions on brand equity. The ... -
Measuring customer satisfaction for Co.opMart's customer service in Ho Chi Minh city
(International University - HCMC, 2015)This present study aims to investigate what factors impact on customer satisfaction of Co-opmart‟s customer services. Three hundred shoppers were interviewed in Co-opmart supermarket in HCMC. The research hypothesis was ... -
Measuring customer satisfaction towards service quality of north-America International English School - 3/2 Branch (Nies-3/2 Branch)
(International University HCMC, Vietnam, 2013)This thesis deals with customer satisfaction towards service quality in field of English education. The aim of this thesis is to find out the most important factors that can helps improve the satisfaction of customer with ... -
Measuring customer satisfaction towards service quality of the maternity hospital in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)Service quality of the maternity hospital is been perceived as an important factor for customer satisfaction. The aim of this study is to analyze the customer satisfaction about service quality of the maternity hospital. ...