Browsing HCMIU Thesis by Subject "Customer relations"
Now showing items 41-41 of 41
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The willingness of customer to purchase for online copyrighted music: A case in VietNam
(International University HCMC, Vietnam, 2012)Since the booming of Digital Age and Internet Era, a significant growth in copyright infringement rate has been recorded , creating a huge concern for intellectual properties holder , specifically in music industry. The ...