Browsing HCMIU Thesis by Author "Duyen, Hoang Thi My"
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"Personal factors affecting consumer purchase decision towards men skin care products - A study in HCM city, Viet Nam"
Duyen, Hoang Thi My (HCMC - International University, 2015)This study examines in some depth the influences of skin’s health care, body attraction, age and aging process, self-image, cognition of using men skin care products to male customer decision making in purchasing skin care ...