Browsing HCMIU Thesis by Author "Mai, Nguyen Thi Hoang"
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Omni-Chanel shopper analysis effect of mobile search, belief structure, and salesperson input on shopper purchase intention in retailing market
Mai, Nguyen Thi Hoang (International University - HCMC, 2018)It is undeniable that shoppers these days are more empowered, demanding, interactive, collaborative, and diverse which all thanks to the globalization and internet of thing development. Therefore, retailing market is in ...