Browsing HCMIU Thesis by Author "Minh, Huynh Thien"
Now showing items 1-1 of 1
-
The role of social media marketing activities on building brand co-creation in Vietnam's airline industry
Minh, Huynh Thien (International University - HCMC, 2018)This research investigates social media marketing activities (SMMAs)’s role on building branding co-creation in Vietnam’s airline industry. There are total 358 valid surveys was collected in this study from users who have ...