Browsing HCMIU Thesis by Author "Minh, Le Dong"
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The impact of brand pages on social networking sites: A case study brand page of Megastar on Zingme
Minh, Le Dong (International University HCMC, Vietnam, 2012)Zingme and the social media are a new and popular trend within marketing communications where traditional marketing strategies do not work. The marketing potential of Zingme is huge (http://open.zing ...