Browsing HCMIU Thesis by Author "Minh, Nguyen Cong"
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Factors influencing young consumers purchase intention for iOS paid apps - A study in Ho Chi Minh city
Minh, Nguyen Cong (International University - HCMC, 2016)Till 2016, the blooming in growth of mobile technology and its relative industries has not been stopped; the Applications industry is also expanded increasingly. This new marketing environment brings several new occasions ...