Browsing HCMIU Thesis by Author "Minh, Nguyen Huu"
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The impacts of search engine optimization on customer's search attention and perception - An experimental research
Minh, Nguyen Huu (International University - HCMC, 2019)Search engine optimization (SEO), an important part of the search engine marketing (SEM), has received lot of attention in many industries. However, it has rarely been examined from the customer’s viewpoint. The purpose ...