Browsing HCMIU Thesis by Author "Son, Ngo Hoai"
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Analysis of young customer's perceived value toward convenience store - A case in Ho Chi Minh city
Tri, Nguyen Quang Minh (International University - HCMC, 2018)Purpose – This study aims to discover why young customers choose Convenience Stores as their main shopping channel Design/methodology/approach – Ethnography, data was collected through semi-structured interview. The sample ... -
Emotion in managerial decision making processes in small businesses in Ho Chi Minh city
Tien, Tran Nguyen Thuy (International University - HCMC, 2018)Emotion is irreplaceable part of humans’ lives. The impact of emotion on people, especially on managerial decision- making process started to be recognized and studied recently. However, there is still a lack on this study ... -
Factors affecting intention to membership renewal at citigym - A newborn fitness and yoga system HCMC
Viet, Trinh Tran (International University - HCMC, 2018)The fierce competition in the fitness industry in Vietnam has posed a threat to newcommers. CITIGYM - a new investment from a huge corporation with a vision to lead the market in the next few years have just arrived for 6 ...