Browsing HCMIU Thesis by Author "Tam, Lam Thi Cam"
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Identify critical factors affecting the customer switching behavior for mobile service providers in Vietnam
Tam, Lam Thi Cam (International University HCMC, Vietnam, 2014)The target of this study is to identify the factors affecting switching behavior in using the mobile service in Vietnamese subscribers. In the conceptual framework model, there were six factors impact to switching behavior ...