Browsing HCMIU Thesis by Author "Tam, Ngo Phung Thien"
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Customer experience and customer loyalty towards coffee shop in HCMC - The case of Phuc Long
Tam, Ngo Phung Thien (International University - HCMC, 2017)This thesis is conducted for indicating the customer experience and customer loyalty towards coffee shops in HCMC. To be more specific, the study is deeply conducted into a brand called Phuc Long and to figure out the ...