Browsing HCMIU Thesis by Author "Tam, Nguyen Thi Thanh"
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The effect of social media to brand equity and purchase intention: The study of powered milk industry
Tam, Nguyen Thi Thanh (International University - HCMC, 2016)Consumers nowadays are more engage with virtual world, and that lead to the changing in attitudes and behaviors towards brands and products. Social media is considered one of new marketing instrument for brand to interact ...