Browsing HCMIU Thesis by Author "Tue, Nguyen Trong"
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Factors influencing on Vietnamese young customer satisfaction towards revisit intention in McDonald's in Ho Chi Minh city.
Tue, Nguyen Trong (International University - HCMC, 2015)The purpose of this study is to examine the factors of brand awareness, food quality, service quality, restaurant environment and price that influenced customer satisfaction and revisit intention towards McDonald’s in Ho ...