Browsing HCMIU Thesis by Author "Tung, Nguyen Ho Thanh"
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Relationship among customer perceived value, satisfaction, loyalty and switching cost in internet banking service
Tung, Nguyen Ho Thanh (International University HCMC, Vietnam, 2014)The aim of this research is to examine the relationship among customer perceived value, satisfaction, loyalty and switching cost in internet banking service. Based on previous research, a conceptual framework was developed ...