Browsing HCMIU Thesis by Author "Tung, Nguyen Son"
Now showing items 1-1 of 1
-
Measuring customer based brand equity: The case of highlands coffee in Ho Chi Minh City
Tung, Nguyen Son (International University HCMC, Vietnam, 2012)This research is completed with the purpose of developing a model to measure the customer based brand equity of Highlands Coffee and study the impacts of the brand equity’s four dimensions on brand equity. The ...