Browsing HCMIU Thesis by Author "Tuyen, Dang Thi Bich"
Now showing items 1-1 of 1
-
Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using celebrities as endorsers for shampoo products in Viet Nam
Tuyen, Dang Thi Bich (International University - HCMC, 2018)The celebrity endorsement concept is often used by marketers to promote their brand and thus increase sales or ultimately increase their brand identity. These celebrities are widely used in various advertisements in the ...