Browsing HCMIU Thesis by Author "Tuyen, Tran Thanh Minh"
Now showing items 1-1 of 1
-
Measuring brand equity of smartphone in Vietnam market - The case of HK phone
Tuyen, Tran Thanh Minh (International University HCMC, Vietnam, 2014)Early in 2011, the Vietnam mobile phone market became exciting with the appearance of a series of foreign-brand smartphone. At the end of 2011, the smartphone consumption increased to 16% of the whole phone-market. One ...