Browsing HCMIU Thesis by Author "Uyen, Pham Phuong"
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The impact of user-generated evaluation on the purchasing intention of millennials in Vietnam - A case study of Foody
Uyen, Pham Phuong (International University - HCMC, 2019)With the growth of e-commerce, online consumer evaluation have increasingly become integral sources of information, especially with business websites that help consumers in their purchase intention. However, almost the ...