Browsing HCMIU Thesis by Author "Uyen, Tran Nguyen Hoang"
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Analyzing key factors affecting the behavioral intention of Uber in Vietnam
Uyen, Tran Nguyen Hoang (International University - HCMC, 2017)Thanks to the increase in Internet and smartphone penetration, the new emerging business model in Vietnam called access-based consumption, which performs as intermediaries and let consumers exchange the real value between ...