Browsing HCMIU Thesis by Author "Vũ Ngọc Bích, Trâm"
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The Impacts of Emotional Advertising on Consumer Product Perception, Brand Awareness and Purchase Decision : A Case Study in Ho Chi Minh City
Vũ Ngọc Bích, Trâm (International University HCMC, Vietnam, 2013)Nowadays, advertising is not only simply a tool to increase sales for any products, but also an effective way for marketers in all over the world use to communicate to their target customers by delivering their ...