Browsing HCMIU Thesis by Author "Vy, Do Nguyen Phuong"
Now showing items 1-1 of 1
-
Impact of store environment on impulse buying behavior - Application of stimulus - organism - response model to women's beauty retail environment in ho Chi Minh city
Vy, Do Nguyen Phuong (International University - HCMC, 2018)The purpose of this study is to assess how consumers’ satisfaction on the beauty retail environmental characteristics may trigger them to make impulsive buying purchases in the beauty market. Particularly, the Stimulus – ...