Browsing HCMIU Thesis by Author "Vy, Nguyen Ly Ai"
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Impact of brand building activities to the image perception in university education : Case of IU-VNU, HCMC
Vy, Nguyen Ly Ai (International University Ho Chi Minh City, Vietnam, 2010)The purpose of this thesis is to study the brand of International University- Vietnam National University (VNU), Hochiminh City and the impact of its brand building activities to the image ...