Browsing HCMIU Thesis by Subject "Advertising -- Purchase intention"
Now showing items 1-1 of 1
-
The Influence Of Femvertising Towards Purchase Intention In Beauty Products: The Case Of Generation Z In Ho Chi Minh City
(2023)Overall, the purpose of this thesis is to examine to what extent Femvertising could directly affect the attitude and how Femvertising could indirectly influence purchase intention, with a scope of Generation Z. The model ...