Browsing HCMIU Thesis by Subject "Brand choice; Advertising -- Brand name products"
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Using materialism to explain the preference to smartphone brands - A case of Apple Iphone and Samsung Galaxy
(International University - HCMC, 2018)The rapid development of society and technology make smartphone essential to our lives. Moreover, humans also become more and more materialistic. They not only need a standard smartphone, but also a luxury one like iPhone ...