Browsing HCMIU Thesis by Subject "Brand equity; Customer loyalty"
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Factors influencing customer loyalty of coffee brand store in Ho Chi Minh city - The case of Starbucks coffee
(International University - HCMC, 2019)We are coming to the age of globalization where companies are expected to be flexible and adaptive more than ever in order to meet customer demand as well as develop further the business. Focusing on Beverage market, we ...