Browsing HCMIU Thesis by Subject "Brand loyalty"
Now showing items 1-6 of 6
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Determinants Of Brand Loyalty In The Coffee Shop Market In Ho Chi Minh City: A Case Study Of Phuc Long
(2022)The purpose of this thesis is to look at the factors that influence brand loyalty in the coffee shop industry in Ho Chi Minh City to explore the importance of each factor with the case of Phuc Long Coffee & Tea. The ... -
Effect Of Government Support And Environmental Regulations On A Firm's Green Intekkectual Capital, Open Innovation And Green Innovation: The Mediating Role Of Green Intellectual Capital And Open Innovation
(2023)This research uses a quantitative method to investigate the impact of government support (GS) and environmental regulations (ER) on green innovation (GI). It explores how these factors influence green innovation by ... -
The Effect Of Utilitarian Benefits And Green Transparency On Green Perceived Value And Brand Loyalty: Case Evidence For Tan Hiep Hung Plastic Products
(2023)The research goal for this study is that firstly, it examines the effect of utilitarian environmental benefit (UEB) and green transparency on green perceived value (GPV). Secondly, the effect of utilitarian environmental ... -
Factors Influence Generation Z's Brand Loyalty Toward Fast Fashion Brands: A Study In Ho Chi Minh City
(2022)The purpose of this research was to determine what makes customers in Ho Chi Minh City, Vietnam, more or less loyal to fast fashion brands. Based on a review of related research, this study's research model includes six ... -
Green Lion Extension (GLES) & Green Category Extension (GCES) On Consumers' Brand Attitude (BA) & Brand Loyalty (BL) Related To Sustainability In Vietnam's Fast Fashion Industry
(2023)Fashion is currently the second most polluting business in the world and one of the major consumer industries. The advent and rapid expansion of the fast fashion business model, which allows consumers to stay current ... -
The Relationships Among Brand Equity, Customer Satisfaction, And Brand Loyalty Of Coffee Shops: The Case Of Highlands Coffee
(2022)The business model of coffee chains is growing substantially and becoming more and more saturated in Vietnam these days. Giants are fiercely competing to keep their positions while global and local newcomers struggle to ...