Browsing HCMIU Thesis by Subject "Cultural identity -- Brand"
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How The Cultural Identity Impact On Customer Loyalty And Mediating Role Of Attitude To Brands: A Case Study From Foreign Franchising Brand In Vietnam Context
(2023)Regarding the growth of the franchising industry in Vietnam. Because of this structure, the number of brands that operate in the food and beverage sector has significantly expanded. As a result, in order for managers to ...