Browsing HCMIU Thesis by Subject "Customer -- Relationship"
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Analysis of factors influencing customer intention on purchasing electronic air ticket (E-ticket) in Ho Chi Minh city
(International University HCMC, Vietnam, 2011)This research is conducted in order to identify and assess the important level of factors that influence customer intention on purchasing electronic air ticket in Ho Chi Minh city. Besides, this study also compares ... -
The Application Of Tiktok Marketing To Promote Purchase Intention Toward Movie Sector: A Study In Vietnam
(2022)This study aims to utilize a social media marketing model with the TikTok app as the object of research to explore the components that contribute to the formation of purchase intention within the Vietnamese movie sector. ... -
Assessing customer satisfaction in IELTS traning centers : The segment of students in International Universities and Schools in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)The research is conducted to evaluate experience of learners when they study IELTS ( International English Language Testing System) skills at three big IELTS Training Centers in Ho Chi Minh City: ACET, BC and ... -
Consumer Purchase Intention For Hybrid Electric Vehicles (HEVS) In Ho Chi Minh City, Vietnam
(2022)Relying on energy-intense transportation systems could escalate the chances of environmental degradation. A shift of transportation modes from a gasoline-powered internal combustion engine (ICE) vehicle to decarbonizing ... -
Customer satisfaction toward service quality of online retailing . The case study of takeone Ltd.Co ( www.takeone.com.vn)
(International University HCMC, Vietnam, 2011)This thesis is aimed to measure the customer’s perceptions toward online service quality of Takeone Co.Ltd through Website www.takeone.com.vn . The main problem of this study was whether customers are satisfied ... -
Customers' Use Behavior Of Online Food Delivery Applications: A Modified Model Of Utaut2 With The Moderating Effect Of Perceived Risk
(2022)For the past 5 years, the online food delivery services have seen significant growth with the increasing number of platform-to-service users. Given the severe consequences of Covid-19 pandemic, online food delivery ... -
Determinants of Medical Service Quality - Case Study of University Medical Center at HCMC
(International University HCMC, Vietnam, 2013)The Ministry of Health announced a draft of 28 criteria for quality of Vietnamese hospital to bring service standard for medical quality to a new level in 2013. As Vietnam keeps growing its economy, the medical system ... -
Determinants of retail service quality in supermarket- A case study of Big C
(International University HCMC, Vietnam, 2013)After joining WTO in 2007, there are a lot of multinational retailers which invested and operated in Vietnamese market since it is evaluated as one of potential markets in the world. Especially, there is involvement ... -
The Effect Of Covid-19 On Intention To Travel During The Pandemic. The Case In Ho Chi Minh City (Vietnam)
(2022)In view of the prolonged situation of the Covid-19 epidemic worldwide, leaving many severe consequences for the economy, including the tourism industry, this study was created with the scope of Ho Chi Minh City, The city ... -
The Effect Of Social Media Reviews On Destination Visit Intention Through Customer Experience. A Study Of Destinations In Ninh Binh Province
(2023)Purpose – The purpose of this study is to describe the influence of social media reviews in customers' destination visit intention from the Vietnamese perspective. In doing so, characteristics that predict social media ... -
The Effectiveness Of Gamification Marketing To Elevate User Engagement In E-Wallet Apps: The Case Of Momo
(2022)With the advancement and contribution of e-wallets to the development of the Vietnamese economy, gamification has served a prominent role in keeping users engaged with the apps. Given the self-system framework of motivational ... -
Evaluating youth station's service quality affects to USSH students' satisfaction and loyalty
(International University - HCMC, 2017)The researcher is a General Manager of Youth Coop, the company opened Youth Station store in University of Social Sciences and Humanities - Thu Duc Campus. In terms of serving the student, Youth Station provides mixed-drinking, ... -
An Exploration Of Factors That Influence Young Consumers' Intention To Buy Eco-Friendly Food And Beverage Packaging In Ho Chi Minh City
(2023)Environmental issues have contemporarily become a primary global concern, especially the problem of plastic packaging pollution. Young customers are increasingly self-aware of the ecological consequences of plastic waste ... -
Exploring The Determining Factors That Affect Students' Choice Of University For Master's Degrees - A Case In Ho Chi Minh City
(2023)Purpose - The purpose of this research was to investigate the factors influencing students' choice of university for their Master's degree, focusing on the case of Ho Chi Minh City. Design/Methodology/Approach - The ... -
Exploring The Impact Of Factors On The Purchase Intention Of Vietnamese Genz Consumers - A Case Of Short Videos Marketing In Supplement Industry
(2023)The supplement market in Vietnam is experiencing significant and impressive growth, as reported by BritCham Vietnam in 2021. According to BritCham Vietnam, after the COVID-19 pandemic, there has been a noticeable change ... -
The Factors Affect The Continuance Intention Of Young People Of Using E-Wallets By Young People In Ho Chi Minh City: Case Study Of Momo E-Wallet
(2023)This research was carried out to evaluate the variables that young people in Ho Chi Minh City consider important when determining whether or not they would continue to use MoMo e-wallets. This was done because of the ... -
Factors Affecting Customers' Purchase Intention On Imported Products: The Case Of Fashion Industry In Vietnam
(2023)Previous studies have mostly focused on consumers' purchasing intentions toward imported items in industrialized nations, but research in emerging countries such as Vietnam has been limited. As a result, the current study ... -
Factors Affecting Generation Z'S Purchase Intention For Green Cosmetics: A Case Study In Ho Chi Minh City
(2022)The purpose of this study was to examine the factors that impact Generation Z consumers' intent to purchase green cosmetics in Ho Chi Minh City, Vietnam. The research framework developed in this study has five independent ... -
Factors affecting IU students' academic performance
(International University HCMC, Vietnam, 2013)This study was conducted to investigate factors affecting academic performance of undergraduate students of International University (IU). Emphasis of the research is to establish the causal relationship ... -
Factors affecting the customer's purchase intention : The case of online groupon (online purchasing group) in HCMC
(International University HCMC, Vietnam, 2013)Starting from a simple business concept, group online purchasing has become a successful business model and expanded worldwide. A number of researches in this topic have been conducted in various countries however only ...