Browsing HCMIU Thesis by Subject "Customer loyalty"
Now showing items 1-11 of 11
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Analysis of VPBANK master card's service quality influencing customer loyalty
(International University - HCMC, 2015)Nowadays, the form of paying without cash is one of purposes which the economic- finance of many nations is heading to. In which, credit card and master card particularly plays a key role in motivating the development of ... -
Analyzing factors influence customer loyalty in mobile telecommunication services for youth customers in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)Customer loyalty is a crucial factor in determining the success of business since it helps to build a brand name and expanding reputation for your company. Telecommunication industry in Vietnam is considered ... -
Customer loyalty towards buying-in-group websites in Vietnam food Industry
(International University HCMC, Vietnam, 2013)Buying-in-group became an extremely popular phenomenon in last two years in Vietnam. In order to compete and achieve profitability, buying-in-group websites need to have a good level of understanding of their ... -
Determinants of student's loyalty for mobile telecommunication service in Thu Duc district: The case of Mobifone
(International University HCMC, Vietnam, 2013)The present empirical study focuses on identifying key factors that have influences student's loyalty on using MobiFone network in Thu Duct district. Identifying the factors that affect customers’ ... -
Exploring customer loyalty toward KFC Fast Food chain in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)The consumption of fast food has been an upward trend in urban areas in recent years because of its convenience which suits busy lifestyles of people there. The presence of many famous fast food brands in Vietnam makes ... -
Factors Affecting Customer Loyalty To Retailers: The Case Of Bach Hoa Xanh Chain Store In Ho Chi Minh City
(2023)The Covid-19 outbreak has been spreading globally over the past few years, killing millions of people and harming the global economy. The conflict between Russia and Ukraine is currently the most widely reported problem ... -
How The Cultural Identity Impact On Customer Loyalty And Mediating Role Of Attitude To Brands: A Case Study From Foreign Franchising Brand In Vietnam Context
(2023)Regarding the growth of the franchising industry in Vietnam. Because of this structure, the number of brands that operate in the food and beverage sector has significantly expanded. As a result, in order for managers to ... -
The Impact Of Coffee Shop's Servicescape On Customer Loyalty After Covid Pandemic: The Case In Ho Chi Minh City
(2022)Although the worldwide economic crisis due to Covid pandemic, the amount of coffee shops used for social and cultural exchanges is increasing, and they have become an essential part of people's daily lives in latest days. ... -
The Impacts Of Customer Experiences Toward Customer Loyalty Of Gen Z In Choosing Tourist Destination : A Case Study In HCMC
(2022)“This is a study conducted to determine the customer experience of Gen Z customer loyalty in tourist destinations. In addition, it also illustrates the relationship between customer experience and customer loyalty to a ... -
Online Application Factors Affecting Customer Loyalty At Trung Nguyen Legend Coffee In Ho Chi Minh City
(2023)Today, the number of coffee shops is increasing rapidly, covering all the streets in big and small cities, with countless coffee brands from foreign to domestic. They build many unique business models and offer many ... -
Restaurant Attributes Towards Customer Perceived Value, Customer Satisfaction, And Customer Loyalty: An Analysis Of Vegetarian Restaurants In Ho Chi Minh
(2022)Purpose: The study aims to comprehend the relationship between vegetarian restaurant attributes and customers' perceived value, customer satisfaction, and customer loyalty, as well as the most predominant component. Design/ ...