Browsing HCMIU Thesis by Subject "Purchase intention -- Brand"
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The Effect Of A Limited Products Characteristics On Brand Trust And Purchase Intention Through Perceived Values. The Case Of Starbuck In Vietnam
(2023)The trend of limited-edition products (LEP) has garnered significant attention among the Vietnamese populace, particularly the younger demographic, thereby creating a lucrative marketing avenue for premium brands. The ... -
The Exploration Of The Role Of Influencers Toward The Sustainable Fashion Consumption
(2023)Despite increasing environmental awareness among the public, especially in relation to sustainable fashion, this consciousness among consumers has not translated into actual purchase. In consideration of this issue, this ... -
Factors Affecting Green Consumer Behavior Of The Educated Segment In Ho Chi Minh City
(2023)In today's society, characterized by frequent pandemics and disasters, there is an increasing popularity of green consumption behavior. Therefore, this research aims to find out determinants influencing students' willingness ...