Browsing HCMIU Thesis by Subject "luxury beauty"
Now showing items 1-1 of 1
-
The Impact Of Messages Of Beauty Vloggers On Information Acceptance Of Ewom And Purchase Intention: A Study Of Luxury Beauty Customers In Ho Chi Minh City, Vietnam
(2022)Beauty influencers have remarkably influenced consumer purchasing behavior. Beauty vlogger manifested the new eWOM communication that provides unbiased feedback on cosmetics products. This study’s purpose is to examine the ...