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Factors affecting young Vietnamese consumers' purchase intention for luxury products
(International University - HCMC, 2019)
Luxury products is something that desirable and more than an ordinary and necessity. These things tend to make life more pleasant for the consumer. Over the past few years, brand consciousness among the Vietnamese society, ...
Analyzing visit intention involving electronic word of mouth, perceived risk, motivation and destination image - The case of millennials living in Ho Chi Minh city
(International University - HCMC, 2020)
This study aims to examine the impacts of electronic word-of-mouth, perceived
risk, motivation on destination image and visit intention of millennials living in Ho Chi
Minh City. A valid sample of 275 respondents were ...