| dc.description.abstract | In the past one year, the most of people, choose to go to beer clubs in Ho Chi
Minh City for a change in favorite, atmosphere, and lower costs they offer compared
to bars and "fresh beer " restaurant
In literature review, related theories and researches were applied to propose
different models for the purpose of study. However, conceptual model with 4
dimensions, which is developed and adapted by The Theory Planned Behavior (Ajzen
1991) and Psychological Scientist, was employed to discuss in the preliminary stage
Then, Quantitative approach was applied in this study with 250 reliable responses
collected to analyze with SPSS software.
After analyze result run by SPSS, we see that it have three factors influence to
purchase intention for beer club service of customer: Personality Traits, Perceived
Quality and Price Consciousness. This study will also came up many recommendation
that help business to increase profit | en_US |
