| dc.description.abstract | Vietnam stock exchange is still new yet a promising field. Having 15 years of
operation, Vietnam stock market has had a rapid development in scale. The expansion of
stock market, decidedly, influences the development of the economy. The stock market,
then, is most likely to be governed by the behavior of individual investors. There have been
many studies on finance area, yet research on the human behaviors investment in finance
is a quite new area. Hence, the main objective of this study is to identify determinants that
have impact on individual investors’ behaviors on Vietnam stock market. The research
model was tested using SPSS 22 and AMOS 22 software and 384 valid responses collected
through questionnaires distributed to individual investors at Hanoi and Ho Chi Minh Stock
Exchange. The result shows that Herd behavior is the most important factor that affects
investment behavior of individual investors, followed by Risk propensity, Optimism,
Overconfidence, Investor awareness, Risk preferences, and Risk perception respectively.
Most of these factors have positive impacts, whereas risk perception has negative
influence. Overall, the findings found from this study is able to provide some
recommendations to encourage investment behavior of individual investors on stock
market which can indirectly help to boost the improvement of the economy | en_US |
