The effects of social media marketing on customer's trust
Abstract
This research aims to analyzing the factors influencing customer‟s trust by
social media marketing. Quantitative method was used with statistical techniques
applied including factor and multiple regression analysis. 228 people who used to or
have intention to social media marketing were approached to do the questionnaires.
After the research, some main factors affecting young people choice were determined.
Such factors as Reputation, Information, Security, Interactivity, Online advertisement
contributed to trust of customer. These findings will help the company format and
implement plans or strategies to attract more clients in this segment.