| dc.description.abstract | Nowadays, online shopping is growing rapidly around the world. This situation also
happens in Vietnam because the number of Internet users carrying out trading transaction
online is increasing day by day. One of the products that are purchased most on online
channels is apparel. The purpose of this study is to explore what factors affecting the
online consumers’ intention towards shopping apparel products and at which extent each
factor has influences on consumers’ intention.
The theory of the research is partly based on the Technology Acceptance Model (TAM).
The researcher added some factors that are explored and recommended in previous study
and researches. The study is conducted in Ho Chi Minh City, with the sample size of 202
respondents.
The data analysis is conducted using “Statistical Package for the Social Sciences”
software (version 20). After the analysis, the result shows that factors have influences on
consumers’ intention towards online apparel shopping are Perceived ease of use,
Perceived usefulness, Perceived risk, Trust and Product perception.
After answering the research question set in chapter 1, the research also provides
recommendation for future study about online apparel shopping. | en_US |
