Browsing Bachelor Thesis - Biotechnology & Related Fields by Author "Bui, Thanh Thanh"
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Factors Affecting Customer E-Satisfaction And Continued Intention To Reuse Mobile Food Ordering Apps: A Case Study Of Shopeefood Among Gen Z In Ho Chi Minh City
Tran, Ngoc Thanh Tam (2022)Mobile food ordering apps (MFOAs) have caused a noteworthy change in consumer behavior regarding food ordering and consumption in recent decades. There is a growing trend in the restaurant industry through the use of ... -
Understanding The Factors Influencing Eco-Fashion Purchase Intention And Willingness To Pay With Mediating Roles EWOM: A Case Of Uniqlo Vietnam
Nguyen, Thuy My Duyen (2023)This thesis studies the determinants of eco-fashion purchase intention, including social influence, environmental concerns, and altruism. Moreover, the thesis investigates resulting behaviors, such as electronic word-of-mouth ...