Browsing Bachelor Thesis - Biotechnology & Related Fields by Subject "Brand loyalty"
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Determinants Of Brand Loyalty In The Coffee Shop Market In Ho Chi Minh City: A Case Study Of Phuc Long
(2022)The purpose of this thesis is to look at the factors that influence brand loyalty in the coffee shop industry in Ho Chi Minh City to explore the importance of each factor with the case of Phuc Long Coffee & Tea. The ... -
The Effect Of Utilitarian Benefits And Green Transparency On Green Perceived Value And Brand Loyalty: Case Evidence For Tan Hiep Hung Plastic Products
(2023)The research goal for this study is that firstly, it examines the effect of utilitarian environmental benefit (UEB) and green transparency on green perceived value (GPV). Secondly, the effect of utilitarian environmental ...