Browsing Master of Business Administration, Economics, Finance and Accounting by Subject "Customer -- Relationship"
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Factors affecting the customer's purchase intention : The case of online groupon (online purchasing group) in HCMC
(International University HCMC, Vietnam, 2013)Starting from a simple business concept, group online purchasing has become a successful business model and expanded worldwide. A number of researches in this topic have been conducted in various countries however only ...