Browsing Master of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing"
Now showing items 1-20 of 28
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The analysis and solutions to deal with factors impact on customer satifaction with non-credit services at Vietcombank Binh Tay branch
(International University HCMC, Vietnam, 2012)Being aware of the significance needs of the non-credit services revenue, the report employs the quantitative and qualitative research methods to identify the factors that impact on customer satisfaction in non-credit ... -
The antecedents of green purchase intention among Vietnamese consumers
(International University HCMC, Vietnam, 2014)The rising environmental issues have been contributing to a huge increase in the number of consumers practicing green purchase, and Vietnam is not exception for this trend. The study was conducted from February to August ... -
Consumer attitude toward the use of e-commerce in Ho Chi Minh city : A case study of Thegioididong.com
(International University HCMC, Vietnam, 2013)As an inevitable trend of the globalization process, E-commerce has become an indispensable part of today’s modern economy due to its benefits brought to consumers and businesses, including lower transaction costs, greater ... -
Customer satisfaction and loyalty after service failure and recovery : A study in restaurant industry in Ho Chi Minh city of Vietnam
(International University HCMC, Vietnam, 2013)This research was conducted to examine the evaluation of customers towards result of service recovery of organizations. In this paper the three justice dimensions was employed to explain the customer satisfaction after ... -
Customer satisfaction, return intention and word - of - mouth at the Coffee Bean & Tea Leaf in the Vietnamese market
(International University HCMC, Vietnam, 2014)Purpose – This research is carried out to find out main factors contributing on the customer satisfaction of The Coffee Bean & Tea Leaf in the Vietnamese market and discover the relationship of it towards return intention ... -
The determinants impact on opening and using ATM account
(International University HCMC, Vietnam, 2013)Today, ATM (automated teller machine) card is just like a friend for everybody in Vietnam. This is one of the best services provided by the banking industry to every one having an account in a bank. There is a direct ... -
Determinants of customer loyalty in retail banking : A case study of BIDV's branches and transaction offices in Lam Dong province
(2014-05-14)Purpose: Customer loyalty plays important role in retail banking because of its high interaction with customers. When the market is increasingly competitive, especially in the context of economic recession, more and more ... -
Determinants of customer satisfaction : An empirical study in fast food franchises in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)The aim of this study is about to find out how fast food consumers satisfied by their preferred fast food franchises as well as to explore the most influencing factors of customer satisfaction. Theoretical framework of ... -
Determining factors affect customer loyalty in business-to-business context of Vietnamese information technology companies in Ho Chi Minh
(International University HCMC, Vietnam, 2014)Customers are key asset of organization and customer loyalty plays important role in business survival. Especially, in Information Technology (IT) industry, business customers seem to be easy to switch many suppliers because ... -
Effects of customer satisfaction and switching cost on customer retention in ATM services
(International University HCMC, Vietnam, 2012)The strong development of Automated Teller Machine (ATM) card market has received considerable attention recently. To meet increasing demand of e-banking market, customer satisfaction on current ATM services should be ... -
Explore a winning sales approach for hospitality industry in Vietnam
(International University HCMC, Vietnam, 2013)Explore a winning sales approach for hospitality industry in Vietnam -
Exploring the factors affecting purchase intention of smartphone : A study of office workers in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)In a world of digital devices, people require more convenient and powerful gadgets on hand to support for their daily works as well as their need for entertainment. Smartphone is invented to fulfill those demands, furthermore, ... -
Factor effecting guests' satisfaction toward luxury hotel in Ho Chi Minh City - A mediation analysis of perceived service quality
(International University HCMC, Vietnam, 2014)Management -- Marketing -
Factors affecting adult learners' persistence in E-learning program - A study in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Having its root from distance learning, e-learning can be described the effort of providing access to learning for those who are geographically distant. At the beginning of 21st century, e-learning has visions in bring ... -
Factors affecting brand awareness on social media platforms in Ho Chi Minh City, Vietnam - A study in online retail industry
(International University HCMC, Vietnam, 2014)The advent of Social media creates opportunity for development of social commerce. Nowadays, the number of users access Social media increases significantly. The customers prefer follow brands on Social media site to ... -
The factors affecting the relationship of lawyer-client
(International University HCMC, Vietnam, 2014)When the economics develops day by day, many services related to the ethical issues are wondered how to survive with their nature. Indeed, many clients are doubtful of the services‟ quality. The lawyer is one of the ... -
Factors influencing intention to consume fast food of student in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)This study aimed to explore factors influencing fast food consumption intention of students who study or live in Vietnam National University Village, HCMC by applying Theory of Planned Behavior. A total of 400 students ... -
Factors influencing local customer loyalty, case : Low cost airline Vietjet air in Vietnam
(International University HCMC, Vietnam, 2013)This study was conducted in order to evaluate the influence of relevant factors on Customer Loyalty of Vietnam low cost airline, VietjetAir. The direct factors and indirect factors influencing loyalty of customer are ... -
Identify critical factors affecting the customer switching behavior for mobile service providers in Vietnam
(International University HCMC, Vietnam, 2014)The target of this study is to identify the factors affecting switching behavior in using the mobile service in Vietnamese subscribers. In the conceptual framework model, there were six factors impact to switching behavior ... -
Impact of internet service on customer satisfaction in Vietcombank - A case study of Vietcombank Binh Tay Branch
(International University HCMC, Vietnam, 2014)The purpose of this study is to explore the internet banking service dimensions that will have the impact on customer satisfaction of Vietcombank customers. A quantitative research is applied with survey questionnaires ...