Browsing Master of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing; Customer -- Relationship"
Now showing items 1-4 of 4
-
Effect of a company's non-price competitiveness on perceived customer value and purchase intention of milk powder - The case of Nestle'
(International University - HCMC, 2017)The milk powder industry in Vietnam is a dynamic sector that shows continuous growth during the past ten years. Opportunities are now so vast for foreign milk producers to enter this market with their lactose free brands ... -
Factors affecting buying decision toward fresh foods in supermarkets - Study among Vietnamese shoppers
(International University - HCMC, 2017)This study aims to determine how the dominant factors such as product, price, place, promotion, services quality and health consciousness that affecting buying decision toward fresh foods in supermarkets of Vietnamese ... -
Factors influencing young consumers purchase intention for iOS paid apps - A study in Ho Chi Minh city
(International University - HCMC, 2016)Till 2016, the blooming in growth of mobile technology and its relative industries has not been stopped; the Applications industry is also expanded increasingly. This new marketing environment brings several new occasions ... -
Key factors influencing willingness to buy domestic garment
(International University - HCMC, 2017)This study deployed quantitative method as major approach for discovering the relative factors that influencing domestic garment consumption. These factors are consumer ethnocentrism, product judgment, propaganda, value ...