Browsing Master of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing; Customer -- Relationship;"
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The impact of consumer ethnocentrism and cultural sensitivity on customer intention to purchase imported or local product - The case of candy, biscuits and cake in Vietnam market
(International University - HCMC, 2017)This dissertation investigates about factors around customer behavior toward domestic and imported products, in case of candy, biscuits and cake. Ethnocentrism and cultural sensitivity play important role to customer ...