Browsing Master of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing; Customer -- Relationship"
Now showing items 1-20 of 33
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Analyzing factors affecting customer loyalty - The case of Vissan
(International University - HCMC, 2016)This research was conducted to evaluate factors that affecting customer loyalty in VISSAN in Ho Chi Minh City. Additionally, this study also explored the impact level of independents factors which are perceived quality, ... -
Determinants of customer satisfaction in fine dining restaurants in Ho Chi Minh City
(International University - HCMC, 2016)This study examines the relationships among service quality, food quality, ambience of fine dining restaurant (predictors), guest satisfaction (mediating variable) and guest’s word-of-mouth intentions (outcome). Although ... -
The determinants of online shopping customer satisfaction - an empirical study in Ho Chi Minh city
(International University - HCMC, 2015)Starting from the popular of Internet and Social network, e-commerce and online shopping has become a successful business model and expanded in Vietnam and worldwide. Many of researches in this topic have been conducted ... -
Effects of intention to search online on customers' online purchase intention : The case of customers in ho Chi Minh City
(International University - HCMC, 2015)The purpose of this study is to clarify theory and identify how intention to use the Internet for information search could explain the level of purchase intention of eshopping. The literature review was conducted to provide ... -
Evaluate impact of consumer promotions on consumer’s purchase intention towards men deodorant product
(International University - HCMC, 2014)The study mentions how the impact of consumer promotional programs is on purchase intention during purchasing time in case of men deodorant product. The hypothesis and conceptual model are figured out that there are five ... -
Evaluating determinants of customer loyalty in the airlines industry - The case of Vietjet aviation joint stock company
(International University - HCMC, 2016)Customer Loyalty is one of very important factor which every companies and industry should care much. Then Airline Industry should, too. Each company in this industry must make loyalty of customers increase; make itself ... -
Evaluating the determinants of Vietnamese frequent flyers loyalty in civil aviation industry, the case of Delta Airlines
(International University - HCMC, 2016)Customer loyalty plays an important role in the success of successful aviation companies. Almost airlines companies recognized that a frequent flyer is about 10 times more valuable than an associational flyer. As a result, ... -
Evaluating users' satisfaction towards state : Owned construction projects in Binh Duong province
(International University - HCMC, 2014)The strong growth of investment to construct buildings towards owned – sate projects recently that contributed to the country's development. The quality of construction is of social interest, particularly affecting the ... -
Factors affecting customer companies satisfaction on using internet advertising service : A study in Ho Chi Minh city
(International University - HCMC, 2014)This study aimed to explore factors affecting the Customer Companies Satisfaction on using Internet advertising services in Ho Chi Minh City. Following the conceptual framework, the study focus on analyze the Customer ... -
Factors affecting customer satisfaction toward services of Saigon tourist cable TV Ltd. (SCTV) in Ho Chi Minh city
(International University - HCMC, 2014)research’s objective is to identify the factors affecting to customer satisfaction in PayTV industry in Ho Chi Minh City. Based on suggested scales in previous researches, the author has proposed a conceptual framework ... -
Factors affecting customer satisfaction towards delivery service - Case of Vietnam post in HCMC
(International University - HCMC, 2016)The main purpose of the study is to find out critical factors that affecting customer satisfaction towards delivery service of Vietnam Post in HCMC. The conceptual framework based on theoretical foundation of SERVPERF model ... -
Factors affecting to university selective intention of rich school students : A case of international university
(International University - HCMC, 2016)This research aims to figure out some factors effect to university selective intention of high school students in Ho Chi Minh City- A case of International University. It focuses on some factors such as the brand of ... -
Factors affecting Vietnamese consumers intention to purchase domestic product, in HOCHIMINH city - A case study in household electrical appliances industry
(International University - HCMC, 2016)The advent of globalization and integration creates lots of opportunity for Vietnamese economy’s development. However, because of the intensive competition of imported goods from reputed firms with famous brand-name and ... -
The factors impact to customer satisfaction at Co.op food in Ho Chi Minh City
(International University - HCMC, 2016)This study aims at discovering and adjusting the quality service scale in convenience store, and finding the level of customer satisfaction with quality service at Co.op Food in Ho Chi Minh City. Based on theories of service ... -
Factors that influence purchasing decision of consumers in Vietnam passenger car market
(International University - HCMC, 2016)Automobile is one of the most important industries that are becoming more turbulent since the last decade; however manufacturers do not conduct formal studies on understanding consumer buying behaviours. In this research, ... -
Family doctor service in Vietnam an investigation of factors affecting customer satisfaction and customer loyalty
(International University - HCMC, 2015)General practice or family doctor service has globally developed since the twentieth century. In developed countries, like EU, USA, Canada, Australia, the general practice service has been obtained a lot achievement for ... -
Identifying factors influencing customer satisfaction : The case of Dielac of Vinamilk and Gain of Abbott
(International University - HCMC, 2014)Purpose: Customer satisfaction plays an important role in determining the success of any business. It is even more so in the industry of fast moving consumer goods where keen competition has escalated the importance of ... -
The impact of brand components on purchase intention : Empirical evidence from the jewelry market in ho chi minh city
(International University - HCMC, 2014)The economy of Viet Nam has become increasingly developed recently and integrated into the world’s economy. The standard of living of Vietnamese people has been improving; they are becoming more knowledgeable in purchasing ... -
The impact of facebook brand page on customer purchase intention - The case of maybelline Newyork - Vietnam
(International University - HCMC, 2015)Together with the growth of internet as well as social networking sites, Facebook fanpage becomes a powerful tool for marketers to create an online brand community for building and developing the relationship between brands ... -
Improve service quality in claim and denunciation of Dong Nai inspectorate
(International University - HCMC, 2014)Service quality is a vital concept that all firms pay attention. It is an important for each organization to know how to measure the service quality. On the other hands, it is difficult to find out whether customers are ...